PREFACE
SEO stands for Search Engine Optimization, which is a practice of helping Google understand what your page is all about and who would want to find it. SEM stands for Search Engine Marketing and the efforts you put into to get clicked on once you make it up in the page rankings.

SEO and SEM are easy habits to get into now with Content Management System (CMS) based websites like Sitebuilder or WordPress. You will find space in the back end of your sites then to place the tags, that we will review quickly, in before you publish.

WordPress sites has a popular plugin, called the All in One SEO Pack, which is great. Learn more here. To upload the Plugin to your site, you can easily do this within the WordPress interface. Click on Plugins, then click Add New, and then search for All in One SEO Pack. Click install now, then activate and configure it.

Sitebuilder is much more simple. It provides you with space on the left side of each page to fill out the meta data. This is located below the outline of pages. You can also provide more information to the Title tag by clicking on Sites on the sidebar when logging in, then click on the site name you will see the Site Name field.

DEFINITIONS:

Title Tag The title tag in the case above is "Ovaleye Web Solutions | The premier web host for women in business" You can see the title tag is bold and catches the eye first when someone sees it in the search results, therefore you should really focus on making this a marketable tag. This tag specifically tells the search engines what the page's title is as well as the visitor. It is best practice that it be less than 65 characters and include keywords that are mentioned on the page.

Description Tag is in this case is "Ovaleye Web solutions is the premier web host for women in business. We offer web hosting..." It is the information directly below the title tag which describes to the searcher as well as the search engine what you talk about on that page, or why he or she would find your information relevant to his or her query. Same as the title tag, include keywords that you mention you in page within the description. Google will only display about 160 characters of the tag- or if you don't include a description tag- it will display the first 160 or so characters of your page (which may not be the best picture of what you talk about, so be sure to include the tag!).

Keywords Tag is also a tag to include in your best practice meta tag tool box. However, "Google doesn't use the "keywords" meta tag in our web search ranking." Find out more about this topic. You should still make it a best practice for finding out what the phrases are that people search for in relation to what you are discussing on your page. For example: web host vs. website hosting vs. web hosting... which do people look for when finding someone to host their website.

QUICK TIPS:

1. Google Insights Is a great way to find out what your potential visitors are actually searching for that is relevant to your page.
2. Include different meta tags on each page- after all each page on your site will have a different focus and mention different items.
3. When including keywords in the Title and Description tags, do so naturally. Don't just stuff a bunch in there and call it good.
4. Check out how you are being found via Google Analytics or server provided AWStats. Compare this to what you are writing on, see if the visitor found the page relevant, by having a low bounce rate, adjust, measure, and repeat.
5. Always have people in mind. Try to write for your potential clients or customers rather than writing for the search engines. Provide relevant information: for example, if you want to be found under Seattle web host, mention Seattle web host.