Plan.
Create a marketing calendar.
Have set dates for marketing campaigns to begin and end, along with daily expectations for followup and relationship building. OvalEye uses Google Calendar, setting up a free company Google account, then creating different calendars associated with our various activities. ex. Meetings, Phone Calls, Proposal Due Dates, Newsletter Send Outs, etc.

Value Efficiency.
Utilize the free and almost free technology that will help you spread your message with less time and effort on your part.
Here are 3 ways OvalEye utilizes technology to increase productivity.
1- For email marketing we use Constant Contact: Create Newsletters ahead of time, when thoughts are flowing and ideas are fresh, then schedule the date/time for each email to be sent out.
2- For creating and growing relationships online we use Twitter and Facebook: With a smart phone such as an iPhone or Blackberry, utilize the respective applications on your phone to stay connected wherever you are. With a regular cell you are still able to text in your Tweets with Twitter.
3- To communicate more effectively we use Skype: Hold conference calls, online chats, and video calls for free on Skype with your partners and clients.